Experience
expertise
As a seasoned content creator, I bring a proven track record of success from startups to established corporations. With over 20 years in digital media serving in various sectors including entertainment and more recently healthcare, I specialize in conceiving, building, and managing engaging online content across all platforms. My skills extend to fostering collaboration between internal departments and external partners. Fluent in three languages and culturally diverse, I excel in bridging communication gaps within diverse teams. With experiences spanning Europe, the American South, and NYC, I am adept at working with people from varied backgrounds.
Content Creation
My passion is creating content that engages, informs, and entertains. I’ve directed video shoots, created content calendars, managed writers, built out sections on websites, directed talent to contribute to our editorial, created social graphics, spent endless (enjoyable) hours creating photo galleries, conducted digital surveys, built quizzes and contests and came up with the name for a beer, cheers!
Social Media Strategy & Tactics
Military Channel / American Heroes Channel (AHC)
Heading over to Discovery to take over Military Channel’s digital operations was a wonderful, challenging opportunity — the network had to blossom beyond its programming.
I proposed and executed an aggressive social media strategy, leaning heavily into anniversaries, publishing recurring social themes and franchises that capitalized on current events. I also emphasized establishing content partnerships, while creating related content on our website to increase site inventory and engagement.
Military Channel’s Facebook following doubled within a year and site visits and page views increased dramatically year-over-year.
Travel Channel
In 2019 the Travel Channel pivoted its programming from travel editorial to content focusing on the paranormal.
With the help of my colleagues I drafted and presented a new social media strategy to support the new programming direction and establish the brand as the go-to destination for all things paranormal. Within one year social interactions increased by double digits and video views increased by triple digits.
Analytics
Our social/digital team did not have the dedicated resources to provide custom analytics for our websites and social accounts so I obtained access to various toolsets from which to pull data and communicate insights to both our team and to our internal cross-functional teams. For example, Travel Channel experienced double- and triple-digit growth on its social platforms a year after we implemented a new strategy (illustrated), yet we achieved this while significantly reducing our rate of postings.
For both Investigation Discovery and Travel Channel I assembled and distributed a weekly newsletter highlighting digital initiatives, notable trends, tactics and successes.
In addition to generating and presenting monthly/quarterly/yearly performance updates I also helped create and monitor yearly engagement goals.
Planning & Building
Depending on the project and business objectives there may or may not be much room for creativity, however, every project presents a whole host of decisions that need to be made before, during, and eventually after completion. The goal is to make it the very best it can be within a certain time period with set resources.
Digital Handyman
Working in digital media for over two decades has allowed me to wear many hats. Often at my own initiative, often at the request of others, I have explored and tackled challenges both anticipated and unforeseen. I do research, ask a lot of questions, take a lot of notes, make lists, then get it done.
Additional tasks and roles fulfilled:
Digital Team Leader
Project Lead
Budgeting
Digital Video Production Workflow
Vendor Management
Managing Editor
